Plaid Summer Tour
Tuesday, June 23, 2009

Plaid Nation show-intro test film!

video

Matt just completed the test movie for our show intro. Each day of the PlaidNation tour is captured and recapped on video, and each day is devoted to a different city.

Matt's planning on producing a separate stop motion piece for each city that we visit, so that each day's video will have a unique intro.

That's TEN stop motion pieces that Matt will have to finish in the next few days (no pressure). You'll also hear the new PlaidNation theme song, from the coolest band in the world: Pop Heroes. (Available for download on iTunes, soon.)

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Monday, June 22, 2009

Meet the crew: Matt



While at headquarters, Matt is a member of Plaid's crack creative team. He's won multiple awards, created wonderous designs and produced numerous amazing sites. He's also been instrumental in helping to establish the personality of the Plaid brand. He's the designer behind the new look and feel of BrandFlakesForBreakfast.

Matt is the person responsible for the creation of the hottest Ford Flex to ever grace the American roadways. He's designed the graphics for Plaid's tour vehicles three years in a row, including our brand new Ford Flex. Matt is also the master creator for the official PlaidNation tour t-shirts, promotional swag, the animated sequence that opens every day's wrapup video, and the theme song to the Plaid tour!

Matt hails from New Jersey, and is also a musician - the founder of the legendary band Pop Heroes. Matt's the cool dude that you wish you could hang with. We get to do that for the entire second half of PlaidNation!

Follow Matt on Twitter

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Wednesday, June 17, 2009

Meet the crew: David



This will be David's first year joining the PlaidNation tour. That's kind of a surprise, as he's been with Plaid for TEN years. David has seen Plaid grow from an itsy bitsy design firm into the greatest agency in all of the land. And he's been instrumental in shaping Plaid into what it is today.

What's kept David from joining the PlaidNation road trip in previous years? Perhaps it's the fear of cars. Or long rides. Or maybe it's the work that he didn't want to leave behind: the countless mind-blowing sites that he's conceptualized, designed and produced for clients across the globe.

David designed last year's PlaidNation tour dashboard, and was a major influence to Chris as he produced this year's feast for the eyes. When David's not in front of his Mac, he can usually be found on a mountain bike. He's the best mountain biker in the creative industry and has ridden more miles on his fleet of bikes than your grandma has on her 1978 Cutlass Supreme.

Look for David on week one of his very first PlaidNation tour!

Follow David on Twitter

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Tuesday, June 16, 2009

We come with swag!



When the Plaid Flex pulls into your city, expect the townspeople to get pretty excited. Not only will we be rolling with the hottest Ford Flex that has ever graced the American highway system, but we'll also arrive with goodies.

Be on the lookout for official Plaid tour t-shirts, buttons and air fresheners that will make your cubicle (or car) smell like cupcakes and donuts. That's how we roll.

33 days till the Plaid hits the pavement!

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Tuesday, June 9, 2009

Meet the crew: Renato



Renato is the founder of Rmedia, and has become a fixture of the PlaidNation tour. Renato (you can call him Reno if you like) is the person responsible for producing all of the video that you see on PlaidNation, and is with us for the duration of the tour. (He'l be the guy with the camera on his shoulder.)

Renato's ability to tell a story in video has made him a natural extension of the Plaid team. He's the person that documented our takeover of the City of Denver, produced countless presentation and pitch videos, and can edit like a madman from the back of a Plaid tour vehicle driving 65 MPH over Texas-sized potholes.

When not editing PlaidNation videos, Renato's also a hard core mountain biker, a raging rock star and the keeper of embarrassing footage of just about everyone at Plaid.

Follow Renato on Twitter

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Contributors
Darryl Ohrt
David Plain
Matt Hunsberger
Sara Champion
RJ Fenn
Chris Spada
Renato Ghio

Previous Posts:
Plaid Nation show-intro test film!
Meet the crew: Matt
Meet the crew: David
We come with swag!
Meet the crew: Renato
The Q Hotel signs on as sponsor
tour stops getting scheduled!
Meet the crew: RJ
Tour t-shirts have been ordered!
Sprint: official PlaidNation sponsor

Plaid Nation Brand Flakes for Breakfast
Think Plaid
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