Plaid Summer Tour
Tuesday, July 17, 2007

Day 1 – The beauty and the horror.

After getting some tech issues fixed, we kicked off the tour today. It was what we expected, and at the same time, not what we expected at all. Part fear, part, wtf are we doing? Tonight though, we sit here in the lobby of a Rhode Island Super 8 digitizing video, blogging and reviewing the schedule for tomorrow’s fun. Even after a CT > Manhattan > Long Island > CT via Long Island Sound > RI, things went well where it counted: the brands we visited.

For now, let’s just say that they were into it in a big way. At some point, we’ll share the whole ROI case study of this trip, but as of right now, we’re feeling really good that this can work.

More non-blog stuff will be added like video clips and Flickr pics, but for now, here’s a recap of the day, followed by any post(s) that cover general things and issues that play out:

Morning: Got into Sony, hooked up with our contact in the interactive space, who then turned us on to some new bands (and free CDs of course.) Since there’s a whole lotta musical taste in the van, we listened to a lot of it and dug most of the stuff. We also got someone to give us the finger in NY. Not hard to do really. Seems like it’s too easy for some New Yorkers actually.

Afternoon - Took us to Long Island and Iron Horse bikes. Up and coming national bike brand. Readers of the our blogs as well. If ever the phrase “It’s a small world” fit, this proves the point. Someone you didn’t know showing the love for what you blog about. VERY NICE! We’re also receiving positive feedback from readers and well-wishers.

Word comes down that the dashboard cam antics may be making a few people queazy. We don’t seem to care. We keep it up. We will continue to keep it up. Why? Queasy is our middle name.

Evening - Across Long Island sound to CT and then on up into Rhode Island. (Man, I miss living near the water.) It was a good chance to review and take ideas discussed earlier one step further. It becomes a very long first day, but the postive energy from it also keeps you going.

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Darryl Ohrt
Bill Green
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Matt Hunsberger
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Previous Posts:
Van is packed and ready to go.
the van is plaid.
We have the van.
Webisode show intro produced
postcard campaign launched
Tour t-shirts designed
Webcam ready
tour dashboard designed
tour route & schedule finalized
GPS tracking all set

Brand Flakes for Breakfast
Think Plaid
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