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We just received the best email ever about the Plaid tour from Casey Paquet:

I just wanted to send an official letter of "you kick ass"ness to you and your colleagues for the Plaid Tour. You and I have spoken at length about how interactive agencies seem to be moving toward this dangerous cliff of non sequitur where they are burning through cash doing "new media" stunts and projects that have no real value. I must admit that upon first reading about the idea of a tour I was afraid you were about to embark on a slow trip over that cliff, but I have fortunately been proven completely wrong. Not only is watching the tour addictive, it is clear that you are out there proving to people that there are ways to use technology and the internets to entertain, build brand awareness and create real value. How can a potential client look at what you are doing and not think "holy shit, I'm part of a pitch right now, but I'm not watching a Yawnerpoint slideshow, I'm sticking my head in a van that is a hotspot, being filmed for later upload and experiencing what these guys (and gals) are capable of in real life."

Bravo to you all, I've been sharing the link with as many of the folks I know in the PR/Interactive/Marketing arena and they have all been floored (although in most instances I have to explain some portion of it to them - "no, no, they aren't a band... no, see... no, they aren't doing this for a client.") Your agency is a shining light in the overcrowded pile of suckitude that is modern branding. Don't let the world beat you down, stay golden!

Awesome, Casey. Tour t-shirt is on the way. And suckitude is now the official word of the day.

Labels: bloggers, Day 11

posted by darryl ohrt at 3:35 PM

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