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Prior to our visit to Elvis-land, we took care of business (TCB in Elvis-speak) with a ‘renegade’ meeting - showing up at a brand completely unannounced, where we believe we can make a difference.

This morning, we stopped at Buckeye Technologies. They’re a successful B2B brand, and an excellent example of where B2B branding is just as important as consumer branding. Absolutely a brand where Plaid power could make a significant difference in their business.

We met Anne, who was incredibly accommodating for an unannounced visit, and we reciprocated with lots of Plaid goodies. Overall, a good introduction. Here’s hoping for some Plaid in Buckeye’s future.

Labels: Day 17, lifeontheroad

posted by darryl ohrt at 9:17 PM

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