Thursday, July 30, 2009
FedEx: Plaid friendly.
Plaid was welcomed to FedEx yesterday with a red carpet.
When we added Memphis to the Plaid tour route, FedEx was an obvious choice for a stop. With 32,000 employees in Memphis, they're the supporters of a ton of commerce in the market. They're also one of the world's most iconic brands, a part of American pop culture and have a history of award winning advertising.
Matt Ceniceros from the Media Relations team saw our tweets and invited us in. Matt managed to schedule an interview with Director of Advertising Steve Pacheco, and made our day.
Most executives of Steve's stature would prefer to be stuck in a meeting, out playing golf or tending to their inbox. But not Steve. He hung with the PlaidNation tour crew for most of his morning - chatting about advertising, the industry, FedEx business, and branding. Steve shared plenty of great stories and insight, and gave us some inside scoop on future plans and ideas for the brand. We learned much from an advertising superstar.
See our interview with Steve in the Plaid Nation wrapup video for Memphis, and follow Matt and Steve on Twitter. Thanks, Matt, Steve, and the entire purple team in Memphis!
posted by darryl ohrt at
6:36 AM
1 Comments:
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Glad you guys came out. It's an exciting thing you're doing and we were happy to be apart of it. Connecting communities through our delivery and logistical service is our expertise, but we're also great at connecting communities.
Visit blog.fedex.com to see how FedEx continues to connect into important issues that impact the communities we serve.
Regards,
MC