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What a fantastic first day for the pre-tour prep squad. Yesterday Scott Monty, the best dressed man in social media and general rock star at Ford Motors handed us the keys to the sweetest Ford Flex that you've ever seen.

Surprisingly, getting the keys didn't require wrestling Scott Monty to the ground. He just handed over the keys to a bunch of renegade creatives who will transform this car into a rolling social media machine.

Our Ford Flex a pre-production model - which Ford manufactures especially for press reviews and media coverage before the model is released to the public. Our model is a six passenger rolling luxury machine.

Comfy leather seats will greet the Plaid tour crew, with a Sony sound system that kicks ass, built in GPS, iPod/iPhone integration, Sync technology (you tell the car what you want it to do and it listens), a REAL outlet (that will power some of the laptops, cameras and gear), LED lighting and so much more. Oh...and there's a FRIDGE on board. For real.

Over the next few days, this Flex will be transformed into social media awesomeness. We'll have it wrapped in sweet graphics. Install webcams. And Plaid air fresheners. And power it up with five laptops, five creatives and then we'll hit the road to New Orleans.

Thanks, Scott!

Labels: flex, ford

posted by darryl ohrt at 7:50 AM

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