Plaid Summer Tour: Red Deluxe: deluxe deal for non-profits

Thursday, July 30, 2009

Red Deluxe: deluxe deal for non-profits

While in Memphis, we had the opportunity to meet another agency - Red Deluxe, who are local faves in the Memphis creative community.

Sporting clients like the Red Cross and the American Lung Association, Red Deluxe is clearly at the forefront of the non-profit industry.

While non-profits aren't their entire business (we just missed a meeting with the Memphis Grizzlies) this is an area where they lead the pack. Non-profits who work with the Deluxe team get the same Deluxe action and experience that their commercial clients enjoy.

That's one of the many lessons that they shared with us during our meeting at their agency, too. Plenty of non-profits take the attitude of "we can't" or "it's not appropriate" because they're a non-profit. Red Deluxe reminds us that it's all about the audience - and if you can break through the clutter with an appropriate message for your audience - that doesn't mean you can't be irreverent, can't have fun, or can't do what you haven't done before.

See the Red Deluxe interview in its entirety on the Plaid Nation wrapup video for Memphis, or follow Red Deluxe on Twitter!

Labels: memphis