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Dept Zero is pretty awesome for a variety of reasons. Sure, they have Pabst Blue Ribbon on tap in their "fun room". They do killer work for a bunch of really impressive clients. And they're bringing art to their community in a most impressive way.

They found an abandoned space in town and turned it into a venue for artists, DJ's, bands, fashion designers and other creatives without the resources to have a space of their own. They've made the space available FOR FREE for any artists in the community. In a band, and want a place to play? Want to produce a fashion show for your new line of clothes? Need a space to show your photography or fine art? Not a problem.

How'd they do it?
First, they convinced one of their clients, Scion to sponsor the space. This wasn't difficult as the space plays perfectly to the Scion brand and the audience they want to reach. Then they partnered with a local venue (conveniently next door) to get a liquor license (and bartenders.) A local sculptor adopted the cause and created furniture, a DJ booth and lighting from Scion parts, jet engine parts, and other junk yard finds.

The end result is the Scion Lab - a space that's pretty much booked solid through October, helping the arts scene thrive in Kansas City, while building buzz for Scion. Everyone wins.

Labels: kansas city

posted by darryl ohrt at 4:08 PM

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