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When we learned of the Bleeding Heart Bakery in Chicago, we knew that we had to visit.

Friends know of the Bleeding Heart as a punk rock bakery.

Call it marketing, call it good business or call it punk rock, but Bleeding Heart has differentiated themselves from nearly every other bakery in the nation. They're organic. Their concoctions are original and have personality. They ship cupcakes. (We've been to a lot of bakeries - and trust us - this is a feat.)

They've extended their brand to ancillary products too - kick ass t-shirts, punk rock tote bags and other things that people who are passionate about sugary goodness will likely enjoy.

They bleed personality. Add all of this up and you get a successful business that's not afraid to be who they are, and speak to a niche audience. Loudly.

We enjoyed meeting the Garcias and enjoyed the Smore's brownies and cupcakes even more.

Labels: branding, chicago, cupcakes, yummy food

posted by darryl ohrt at 9:00 AM

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