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We pulled up the Indianapolis Motor Speedway a little unsure of what to expect. The drive to the speedway was packed with acres of Winnebego and tent cities of fans getting ready for the big race this weekend.

The racetrack itself is absolutely overwhelming. It's bigger than you ever imagined. Times ten. It's possible that it's as big as Manhattan. That may or may not be true - but even Wikipedia says that it's the largest and highest-capacity sporting facility in the world.

Then we met Adrianne. And after about 3 minutes of chit chat, we realized he's one of us. We talked about open source, about the cloud, and about how internet everything is the future of the world. It was pretty awesome to meet a fellow internet geek amongst a city of asphalt, motor oil and cars.

The Indy Speedway gets it. They're using the internet in fun ways to give their fans loads of content wherever they want to view it. They've managed to produce events that draw over a million views for only a few thousand dollars. Think you might be able to learn from that kind of wisdom? We think so.

Adrianne gave us a PlaidNation VIP tour, got us out onto the track, in the media center, and to the hub where the race geeks produce internet goodness.

See more of what Adrianne has to say about the Speedway's internet awesomeness in the PlaidNation Indianapolis wrapup video!

Labels: indianapolis

posted by darryl ohrt at 7:39 AM

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