Plaid Summer Tour
Tuesday, July 21, 2009

A Curve in the road of PlaidNation



Our second stop on tour was at CurveDetroit. We've been Curve fans for a long time now, and this is a great example of social media bringing together two great agencies from different parts of the country.

We became reader's of each other's blogs (read Curve's here) a million years ago. And then Twitter brought us all together. We can safely call the team at Curve part of the Plaid family, thanks to following the every move of @charliecurve, @amycurve and @tomcurve.

What can you learn from Curve? They're setting examples for all of us in a few areas:

1. They don't just talk about being green. They live it. Their space is inspiring in the way that it's been designed. From floor to ceiling they've thought about their impact on the environment. There's one printer in the agency, and it's locked in an office where you need permission to get "launch" codes. (Not a lot of unnecessary paper pushing at Curve.) Oh yeah - and they're LEED certified too.

2. They subscribe to the open office philosophy. Very few walls. And no cubes. Lots of collaboration happening within the Curve space, but also with the neighboring companies that share their building. FMG and GreenWerks spaces are intertwined with Curve's space to create the ultimate imaginative dreamspace. (See the Detroit wrapup video for all the sweet shots.)

3. They care. They care about their community, about their environment and the world around them. Like many firms, they're giving back. Not just with dollars, but with blood, sweat and brains. Charlie was quick to show us the inspiring, real story of Detroit that left us speechless on the first night of our tour.

So if you're looking for an agency that's not just talking about it, but actually doing it, check out Curve. We'd like to think they're the 2nd greatest agency in all of the land. ;)

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