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This is the third Plaid tour vehicle, and with every tour we learn a little more about creating the sweetest car graphics. We thought it would be cool to get the perspective from a guy with over 20 years in the business.

Meet Russ, a pro installer for Competition graphics, and the dude who made what @MattHunsberger designed for the Plaid Ford Flex look absolutely awesome on the install. Russ shares a couple of tips and insights for marketers considering their own vehicle graphics.

Thanks Russ, for making Plaid's Flex the hottest tour machine ever!

Labels: detroit, flex, ford, matt

posted by darryl ohrt at 9:45 AM 0 Comments

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Matt just completed the test movie for our show intro. Each day of the PlaidNation tour is captured and recapped on video, and each day is devoted to a different city.

Matt's planning on producing a separate stop motion piece for each city that we visit, so that each day's video will have a unique intro.

That's TEN stop motion pieces that Matt will have to finish in the next few days (no pressure). You'll also hear the new PlaidNation theme song, from the coolest band in the world: Pop Heroes. (Available for download on iTunes, soon.)

Labels: matt, video

posted by darryl ohrt at 6:42 PM 0 Comments

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While at headquarters, Matt is a member of Plaid's crack creative team. He's won multiple awards, created wonderous designs and produced numerous amazing sites. He's also been instrumental in helping to establish the personality of the Plaid brand. He's the designer behind the new look and feel of BrandFlakesForBreakfast.

Matt is the person responsible for the creation of the hottest Ford Flex to ever grace the American roadways. He's designed the graphics for Plaid's tour vehicles three years in a row, including our brand new Ford Flex. Matt is also the master creator for the official PlaidNation tour t-shirts, promotional swag, the animated sequence that opens every day's wrapup video, and the theme song to the Plaid tour!

Matt hails from New Jersey, and is also a musician - the founder of the legendary band Pop Heroes. Matt's the cool dude that you wish you could hang with. We get to do that for the entire second half of PlaidNation!

Follow Matt on Twitter

Labels: crew, matt

posted by darryl ohrt at 10:53 AM 1 Comments

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Matt's begun the process of producing the show intro for our daily wrap up videos. The piece will be done with stop motion animation - which means that Matt will be shooting about a kabillion and a half photographs, and putting them together to create an animation.

The end production will include the Plaid van, some clouds, roadside scenery and other magical things that only exist in Matt's head. Coming soon to a tour dashboard near you.

Labels: matt, video

posted by darryl ohrt at 12:21 PM 0 Comments