Plaid Summer Tour
Tuesday, July 22, 2008

Jones Soda. Full of flavor.



The crew at Jones Soda totally rocked Plaid today.

While we were waiting for a tour of their headquarters, Chris at the front desk gave us the scoop on the cool neighborhoods in Seattle, and shared some pretty funny stories about some lunatic woman who calls him daily.

Zack gave us a full on tour of their facility, and we met some of the faces behind the brand. Even better, we got to peek inside the secret refrigerators, where they keep the test flavors and soda experiments. We can't say anything or they'll send the Jones police after us.

A really relaxed vibe, where you can tell that people are proud of where they work, and believe in their brand. Always inspiring. Especially exciting to hear that pretty much anyone in the company can suggest new flavors.

Swag was traded, and then we loaded the van with Jones Creme and Apple soda. Woohoo Jones!

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Fitch is feeling Plaid



Our first greeting of the day was at agency Fitch. Cool that we're visiting a mix of small and larger firms along the tour. Fitch is big. Like sweet offices-with-killer-views-and-penthouse-patio big. Like Microsoft as a client big.

But don't let big scare you. Harmony, Annie, Shelley and Mitch were completely friendly and welcoming of the Plaid crew. We got to see some of their incredible package work, their digs, and their patio. Thanks Fitch!! (Special thanks to Julie who introduced us to Harmony!)

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can you tie a tie?



While hanging out at Bauhaus Coffee and Books in Seattle, we were approached by a guy in a new suit, holding a tie. He had a job interview, and didn't know how to tie it. So...he approached a group of dudes wearing t-shirts and cool jeans.

Could a bunch of agency people who don't wear ties help him out? You bet.

Don't know if you've ever tied a tie for someone else, but it's not that easy. Unless you're facing the right way. Which meant that I put my arms around a guy today. Of course Renato captured it all on video, so that I could be totally embarrassed in the wrap up video tomorrow. Hilarity will ensue.

Tie dude: good luck - we're hoping that you got the job.

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Wednesday, July 16, 2008

The van has been rented.




The Plaid van officially exists! Only right now, it looks pretty much like an Avis rental van. We're fairly sure that Avis won't mind if we wrap it up with sweet graphics, and completely wire the vehicle with cameras, internet and power packs.

(Not sure if I mentioned all of that to my Avis rep above, when I picked up the van.)

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Pre-tour operations in full swing

video

And, we're off to Seattle. Four days until the Plaid tour lifts off!

Seattle will be our staging area for getting a van, getting it wrapped with the sweetest graphics ever designed, and wiring it to broadcast the tour to the world. There's a lot to do over the next couple of days, and we'll document it all here!

The rest of the crew will arrive in Seattle on Sunday, and we'll head to Vancouver to get things started. Things are in motion!

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Contributors
Darryl Ohrt
Bill Green
Ryan Varjas
Matt Hunsberger
Justus Johnson
Renato Ghio

Previous Posts:
2009: Plaid visits middle America
2008 is complete. Just wait for 2009.
Vegas ain’t for work.
You are your brand.
That's a wrap!
Plaid meets Zappos
When bloggers are attacked
Plaid does Mojave.
Brand consistency—on the road.
Aptera and Plaid: which is cooler?

Brand Flakes for Breakfast
Think Plaid
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