Plaid Summer Tour
Thursday, July 31, 2008

Brand consistency—on the road.

One of the things about the tour is staying at places you might not normally stay if budget wasn’t an issue. Places you probably wouldn’t take your family on vacation, but for a business trip by yourself, they’re fine. Take the motels we’ve used so far: Travelodge, Econo Lodge, Super 8 and Motel 6. So far, Motel 6 has been the most consistent. Sure it’s not the Hyatt or W, but we’ve found they pretty much are about the same: clean, inexpensive and dependable. The others? Not so much.

Could it be that people don’t expect much in this category at that price? Possibly. Thing is, traveling the way we have been, we don’t need a lot of frills. But what we do need - wireless, decent size room and minimal freakage outside at 2:00 am, they’ve delivered for the most part. However, Travelodge and Super 8 have varied greatly. Having also used Super 8 exclusively on the first tour, the same held true over the three weeks we stayed there as well: From merely okay rooms to downright nasty.

It’s a small thing, but consistency at all levels and across multiple channels makes all the difference.

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posted by mtlb at 0 Comments

Monday, July 21, 2008

2008 Plaid tour is underway.



We're here. In Vancouver!

It was a long night at the border, but we're finally here. Canadian border guards don't quite share the same sense of humor as Plaid employees...more on that on this morning's 11:40 show.

We settled in to the glorious Travel Lodge - which to our surprise was actually really nice. We're not accustomed to "nice" on the Plaid tour, when it comes to hotels motels. The view from my room is pictured above.

Today we're meeting with another sweet creative firm in Vancouver, and talking to Eric Karjaluoto, the awesomely intelligent blogger from Ideas on Ideas. There are some other fun meetings and activities planned, too. And we'll be eating the most delicious cupcakes in all of Canada. If you're in Vancouver, please join us.

Stay tuned for so much more!

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posted by darryl ohrt at 4 Comments

 

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